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SPONSOR MESSAGE: Gartner – A Marketing Analytics Framework for CMOs

In order to be effective and improve efficiency, CMOs require analytical insights to execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll learn about the...

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Essential YouTube Optimization Tactics

During the YouTube: Optimization Tips For The Second Most-Popular Search Engine session at SMX East we were treated to smorgasbord of tips, tricks and sound advice for marketers wanting their video...

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How To Win In Local Internet Marketing: The Practical Guide For Small...

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

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How To Win In Local Internet Marketing

Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable  ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place...

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It’s Penguin-Hunting Season: How to Be the Predator and Not the Prey

Penguin changed everything. For most search engine optimizers like myself, especially those who operate in the gray areas of optimization, we had long grown comfortable with using “ratios” and...

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Need High-Value Links? Blend Social Media and SEO Activities by @docmarkting

Social media and search engine optimization are two of the best ways to get traffic and exposure for your website. Combined, they can create impressive results. SEO came to the forefront in the past...

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PRSA International Conference: What to Expect

Two of our team members are already airborne on their way to Philadelphia, and the rest of us will be right behind them! We can’t wait to chat with all of you, and if you can’t make it, don’t worry!...

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Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than...

A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries....

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5 SEO Touch-Points During Website Design & Development by @JeffBiomecca

My career began at a dedicated search agency, often working with third party vendors and IT teams to accomplish SEO objectives. While I experienced many successes there, I now truly realize the...

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5 Takeaways from PRSA International Conference

PRSA International Conference in October proved to be a great way to prepare for the end of the year, while also prepping for 2014. With speakers like Brian Solis, Lee Odden, Shonali Burke, Deirdre...

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Google AdWords Estimated Conversions – Get the Low Down by @@ranilw

Fifty years ago, everyone simply assumed that their advertising campaigns were effective. It was simple – you spent the money and figured that the cash coming in was a direct result of the...

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9 Lessons from an $11m Marketing Campaign

The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The John Lewis Christmas 2013 campaign has smashed it virally....

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Was There a November 14th Google Update?

On the morning of Friday, November 15th, we woke up to a substantial one-day temperature spike on MozCast. Digging in, there were no signs of a glitch, and it seemed to hit across multiple IPs. The...

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Social Media Marketing Myths Your Company Should Overcome by @enduranceseo

There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is often all over the map. While a number of years...

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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users,...

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SearchCap: The Day In Search, November 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Keyword Planner Now Shows Trademarked Terms At some...

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What are the 3 Ultimate PPC Metrics For eCommerce? by @marketergeorge

When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forward 10 years and online marketing has changed dramatically, placing even...

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Mobile App Metrics that Matter – Whiteboard Friday

Releasing a mobile app to the public is certainly an accomplishment, but launch day is nowhere near the end of the process. It’s just as vital to measure people’s interaction with your apps as it is...

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The 5 SEO Mistakes that Hurt Small Businesses by @eccushing

Most businesses understand the importance of implementing SEO tactics into their overall marketing strategy.  However, many executives still think that there is a one size fits all SEO program, and by...

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Beyond Search & Social: Online Marketing in 2014 by @marceladevivo

Can you project what Social Media will do for SEO? In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential...

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